Next level club merchandise
Total Balr offers custom football jewelry for clubs, designed to match your identity and built to be worn by your supporters — every day, not just on matchday.
This is premium, wearable club identity.
Total Balr is built to help people to express who they are, who they support, and what they stand for.
This is for:
- Players who live the game
- Fans who represent their club daily
- Individuals who carry a winning mindset
Why Total Balr?
Built for this. From day one.
Football-first DNA
Every design is rooted in the game - pitch engravings, stitching patterns, jersey numbers and stadiums. We can create and design what you want.
The missing piece
Clubs already have kit, fan scarves, and signed prints. No club has premium everyday jewelry. This is a category you can own first in your market.
Deep supporter loyalty
A fan who wears your bracelet every day for three years has a physical reminder of their connection to your club. That's a relationship no banner ad creates.
Wear your club
Scarves. Hats. Match jerseys.
Only worn on gameday!
Most club merchandise was never designed to fit real life.
Total Balr changes that.
Our jewelry is inspired by the game, but made for everyday wear.
Minimal. Premium. Timeless.
Pieces you can wear to the office, to dinner, to a party — while still carrying the club, the culture, and the mindset with you.
We work with clubs across Scandinavia, Europe, and beyond. Starting point is just a conversation.